My main product (the trailer) and the poster are part of the advertising campaign in the marketing strategy. There normally would be more products created and used by a distribution company for advertising, such as a website, however we would not of had time to create these for 'Deranged'. I have however made reference to the fact that there would be other advertising material created by adding on the bottom of my poster a website address of www.derangedmovie.com which may have been chosen for the movie by the distribution company if it was actually being marketed. For my trailer and poster to be considered to be effective they need to work well together and be coherent. I have ensured that my trailer and poster are coherent in a number of ways.
One way in which I have done this is by keeping the same main protagonist, Peter (the villain) as the centre of attention in the poster just as he is in the trailer as he has roughly the most screen time and a higher audience impact. To achieve this, the only iconography I have used of characters from the movie on the poster is Peter, with no other characters visible on the poster. I have also ensured that my poster is coherent to the movie trailer by using different frames of the movie on the poster rather than taking different pictures which would have been non-diagetic as they would not be able to be seen in the actual movie. I think this is very effective because it ensures that there can be no confusion between the trailer and poster with any other movies that may be similar. This is an example of one of the frames taken from the movie and where it has ended up on the poster:
Another way that I have ensured cohesion between my trailer and poster is through the use of the colour red. I have used red as the predominant colour in the trailer through the colour of the title of the movie at the end and through the use of red blood on the characters faces throughout the trailer. I therefore decided I needed to keep red as a very bold colour on my poster, especially as the colour red is very commonly used in horror movies because it connotes things such as blood and death to the audience.
A third way that I have kept my poster and trailer coherent and therefore effective is through the use of the movie slogan. I chose to use "Can you really trust your friends?" as the slogan as it was my favourite intertitle that we used in the trailer and because I thought it was effective as it directly addressed and questioned the audience.
Another way that my trailer and poster back each other up is through the font of the title. I thought it was very important to ensure the title in the trailer had the same font and colour and general appearance on the poster as opposed to using different fonts to each which could make it hard for the audience to distinguish whether the trailer and poster where both advertising the same movie. The only change I have made to the title is that I adjusted the spacing on the poster to make it easier to read against the dark background.
One final way that I have kept the trailer and poster coherent is through the use of the distribution and production companies. As they were very apparent in the trailer and were the first intertitles, I thought it was important to make them clear on the poster. To do this I created logos for the companies and added them to the billing block as you find on quite a lot of real media posters. I think it was important to do this because production companies and distribution companies can play an important role to an individual when they decide whether or not to go and see a movie, for example they may be a fan of Warner Brothers so they are likely to want to go and see the next new Warner Brothers film.
Through these similarities, I think that my combination of the trailer and poster work together well to form an effective advertising campaign because they back each other up and there is a clear link between the trailer and poster due to the similarities.
One other role that the distributor has is to generate favourable publicity for the movie. This is because publicity is invaluable to the successful launch of a movie as the audience may find the opinions of others more important than what the distribution company itself has said about the movie. A type of publicity that film distributors typically try to receive is by being publicised on a magazine front cover, especially of 'big name' magazines such as 'Empire', 'Total Film' and 'Sight & Sound'. The distributor will try to get this publicity in these magazines by handing out press packs, organizing interviews with stars, producers or other people from the movie with the press, holding press screenings etc. I have created a magazine cover for 'Empire' magazine featuring 'Deranged', however it is important to note that the distributor would not actually have any control over the magazine front cover as that would be down to the producers of the magazine themselves. Therefore the distributors need to ensure that they give the press a good impression of the movie so they write favorably about it.
I have used Flickr to analyse my magazine front cover to show how it attracts its readership at point of sale. Click the picture below to see my analysis on Flickr.
One way in which I have done this is by keeping the same main protagonist, Peter (the villain) as the centre of attention in the poster just as he is in the trailer as he has roughly the most screen time and a higher audience impact. To achieve this, the only iconography I have used of characters from the movie on the poster is Peter, with no other characters visible on the poster. I have also ensured that my poster is coherent to the movie trailer by using different frames of the movie on the poster rather than taking different pictures which would have been non-diagetic as they would not be able to be seen in the actual movie. I think this is very effective because it ensures that there can be no confusion between the trailer and poster with any other movies that may be similar. This is an example of one of the frames taken from the movie and where it has ended up on the poster:
Another way that I have ensured cohesion between my trailer and poster is through the use of the colour red. I have used red as the predominant colour in the trailer through the colour of the title of the movie at the end and through the use of red blood on the characters faces throughout the trailer. I therefore decided I needed to keep red as a very bold colour on my poster, especially as the colour red is very commonly used in horror movies because it connotes things such as blood and death to the audience.
A third way that I have kept my poster and trailer coherent and therefore effective is through the use of the movie slogan. I chose to use "Can you really trust your friends?" as the slogan as it was my favourite intertitle that we used in the trailer and because I thought it was effective as it directly addressed and questioned the audience.
Another way that my trailer and poster back each other up is through the font of the title. I thought it was very important to ensure the title in the trailer had the same font and colour and general appearance on the poster as opposed to using different fonts to each which could make it hard for the audience to distinguish whether the trailer and poster where both advertising the same movie. The only change I have made to the title is that I adjusted the spacing on the poster to make it easier to read against the dark background.
One final way that I have kept the trailer and poster coherent is through the use of the distribution and production companies. As they were very apparent in the trailer and were the first intertitles, I thought it was important to make them clear on the poster. To do this I created logos for the companies and added them to the billing block as you find on quite a lot of real media posters. I think it was important to do this because production companies and distribution companies can play an important role to an individual when they decide whether or not to go and see a movie, for example they may be a fan of Warner Brothers so they are likely to want to go and see the next new Warner Brothers film.
Through these similarities, I think that my combination of the trailer and poster work together well to form an effective advertising campaign because they back each other up and there is a clear link between the trailer and poster due to the similarities.
I have used Flickr to analyse my magazine front cover to show how it attracts its readership at point of sale. Click the picture below to see my analysis on Flickr.
