Distribution is highly competitive in the world of a movie as it not only launches, but sustains films in the market place. The role of the distributor is to work out target audiences and then deliver the movies to the largest demographic possible. This is a very large job that is rivaled by the mass of other entertainment outlets available such as online movie downloads, 3D televisions and high definition available to the masses. Distributors need to be able to unleash the full potential of a film, whether it is a movie appealing to a niche audience or a sequel where various story lines need to be continued. Distributors work with a very wide range of people including; producers, exhibitors, advertising agencies etc. to make this happen. They must source the films they want to release, whether they come from a studio, a production company or a third party and then protect them using copyright laws. Distribution plans are drawn up to aid the distributor throughout the film in accordance to producers or studios to ensure that the distribution of the film is successful. Competition needs to be carefully considered and many questions are asked by the distributor, for example, is the film for a holiday period or specific season? Questions like these are asked to ensure that the marketing of the film achieves the highest success possible. Marketing plans are different in that they determine how they are going to target the audience. This will include where they advertise, how they advertise etc. such as whether they will use posters, trailers, online advertising, mobile advertising etc. to advertise the movie. The marketing plan will vary dependent on the type of movie, for example a romantic movie might be better marketed using posters where as an action movie could be better marketed using online and mobile advertising. Promotional activities are part of the marketing plan. These once again depend on the type of film and the target audience but could see things such as 'tie-in's' to promote the film in places such as McDonalds on fast food packaging.
Saturday, 4 December 2010
The Role Of The Distributor
Distribution is highly competitive in the world of a movie as it not only launches, but sustains films in the market place. The role of the distributor is to work out target audiences and then deliver the movies to the largest demographic possible. This is a very large job that is rivaled by the mass of other entertainment outlets available such as online movie downloads, 3D televisions and high definition available to the masses. Distributors need to be able to unleash the full potential of a film, whether it is a movie appealing to a niche audience or a sequel where various story lines need to be continued. Distributors work with a very wide range of people including; producers, exhibitors, advertising agencies etc. to make this happen. They must source the films they want to release, whether they come from a studio, a production company or a third party and then protect them using copyright laws. Distribution plans are drawn up to aid the distributor throughout the film in accordance to producers or studios to ensure that the distribution of the film is successful. Competition needs to be carefully considered and many questions are asked by the distributor, for example, is the film for a holiday period or specific season? Questions like these are asked to ensure that the marketing of the film achieves the highest success possible. Marketing plans are different in that they determine how they are going to target the audience. This will include where they advertise, how they advertise etc. such as whether they will use posters, trailers, online advertising, mobile advertising etc. to advertise the movie. The marketing plan will vary dependent on the type of movie, for example a romantic movie might be better marketed using posters where as an action movie could be better marketed using online and mobile advertising. Promotional activities are part of the marketing plan. These once again depend on the type of film and the target audience but could see things such as 'tie-in's' to promote the film in places such as McDonalds on fast food packaging.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment