Trailer conventions:
The trailer conventions used in this trailer for 2010 film 'Devil' uses typical trailer conventions. One convention that it uses is the use of intertitles between shots in the trailer. This is used to build suspense and to keep the audiences interest throughout the trailer. Another trailer convention used is showing the name of the director on screen; M. Night Shyamalan. 
Another convention used is the use of music and sound effects to build suspense.
Horror conventions:
This trailer for 'Devil' uses a typical horror isolated setting of being set in a lift in a large building. This also obeys the typical horror setting of large buildings with lots of different levels. Expressive camerawork is used and lots of high and low shots are used. Editing is used to create jumps in the trailer and the gaps between shots are filled with upside down shots of NYC to disorienate the audience. Lots of low key lighting is used.
What elements we would like to use in our horror trailer:
In our horror trailer I would like to use the jump cuts between scenes and I would like to experiment with rotating shots to be upside down.
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