Trailer Conventions:
One trailer convention used in this trailer for Sorority Row is the use of repetitive music which is increasing in tempo and pitch. Another convention used is that the trailer clearly indicates the genre of the movie. However the genre is not immediatly apparent from the start of the trailer when the film looks like it could be of another genre, possibly horror.
Horror Conventions:
One horror convention used is the use of small communities. It is set on a college campus which is a small community with people that will be closely knit. It makes use of a lot of sound effects to build tension and the use of lots of different camera angles and shots, such as the use of a worms eye shot. Iconography of blood is used aswell as lots of special effects. In our horror trailer I would like to use a worms eye shot and the use of shadows to help to build tension and keep the audience drawn in because it could add to their confussion.
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